Branding
Brands are like people. People make friends with people when they have things in common, they want to spend time together, and find something special in the relationship. Brands make friends with people in exactly the same way. Brand management is about finding a group of people you can identify with, spending time together, & becoming committed to each other. The more time you spend with your customers the better.
Corporate Identity
Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”
Printed Collateral
The invention of printing with ‘moveable type’, attributed to Johannes Gutenberg around 1450 and the subsequent mass communication of knowledge entered the world into a new age. It is one of the most important events in the cultural history of mankind.
Paper is an incredibly versatile substance. In eliciting its full potential, papermakers utilise a range of techniques: paper may be impregnated, enamelled, crêped, waterproofed, waxed, glazed, sensitised, bent, folded, crumpled, cut, dissolved, macerated, moulded or embossed.
Online Solutions
Tim Berners-Lee said; “In an extreme view, the world can be seen as only connections, nothing else. We think of a dictionary as the repository of meaning, but it defines words only in terms of other words. I liked the idea that a piece of information is really defined only by what it's related to, and how it's related. There really is little else to meaning. The structure is everything. There are billions of neurons in our brains, but what are neurons? Just cells. The brain has no knowledge until connections are made between neurons. All that we know, all that we are, comes from the way our neurons are connected.
Photography
Photography, the use of images to portray one’s reality and tell a story, is a form of creative expression. It constitutes a language, a language without words that is universally under- stood. A single image has the ability to transcend cultural and geographic boundaries by placing emphasis on human emotions. These emotions connect us to one another and help us understand one another.
Brands are like people. People make friends with people when they have things in common, they want to spend time together, and find something special in the relationship. Brands make friends with people in exactly the same way. Brand management is about finding a group of people you can identify with, spending time together, & becoming committed to each other. The more time you spend with your customers the better.
Corporate Identity
Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”
Printed Collateral
The invention of printing with ‘moveable type’, attributed to Johannes Gutenberg around 1450 and the subsequent mass communication of knowledge entered the world into a new age. It is one of the most important events in the cultural history of mankind.
Paper is an incredibly versatile substance. In eliciting its full potential, papermakers utilise a range of techniques: paper may be impregnated, enamelled, crêped, waterproofed, waxed, glazed, sensitised, bent, folded, crumpled, cut, dissolved, macerated, moulded or embossed.
Online Solutions
Tim Berners-Lee said; “In an extreme view, the world can be seen as only connections, nothing else. We think of a dictionary as the repository of meaning, but it defines words only in terms of other words. I liked the idea that a piece of information is really defined only by what it's related to, and how it's related. There really is little else to meaning. The structure is everything. There are billions of neurons in our brains, but what are neurons? Just cells. The brain has no knowledge until connections are made between neurons. All that we know, all that we are, comes from the way our neurons are connected.
Photography
Photography, the use of images to portray one’s reality and tell a story, is a form of creative expression. It constitutes a language, a language without words that is universally under- stood. A single image has the ability to transcend cultural and geographic boundaries by placing emphasis on human emotions. These emotions connect us to one another and help us understand one another.
WE THINK.YOU'LL UNDERSTAND.